Nike+ Training Club | future vision

Strong Alone. Unstoppable together.

Project overview

Our client at Nike asked us to help create an internal vision film for the next big evolution of Nike+ Training Club to secure more growth and investment from the company.

We worked together to create a narrative that showcased the best things about the app and some bold steps we could take in its future development.

In the film’s craft, we partnered with Golden Wolf for an aesthetic that reflected the new iOS7’s elegant minimalism, the energy of working out and the simple optimism of the message.

Service

Concept
Script
Storyboard
Art Direction
Creative Direction

Agency

AKQA

Previous
Previous

Harrods - Fabergé

Next
Next

Nike Japan - Run Track